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CURRENT EMPLOYMENT

CloseKnit Health | Division of CareFirst BCBS

Mar 2023-Present

Senior Graphic Designer

 

CloseKnit is a new division of CareFirst BCBS (launched in 2021) that provides virtual healthcare to qualified BCBS members. I report to the Director of Marketing and assist the marketing team with the creation of marketing collateral and defining new and evolving brand identity.

 

Responsibilities:

Brand design and integration into deliverables for all marketing initiatives and client services including Email campaigns, sales initiatives for corporate partnerships (Power Point), all social media graphic posts and videos, website graphics, internal communications, and event collateral like signage, t-shirts, handouts, and more.

 

International Institute of Ammonia Refrigeration

May 2013-Present

Creative Director for IIAR’s Condenser Magazine

 

Hired as a contractor by The International Institute of Ammonia Refrigeration to first redesign and then produce on ongoing basis the association's bi-monthly magazine, Condenser. I also produce a quarterly version of the publication translated into Spanish with select repurposed content.

Responsibilities:

  • Solely responsible for entire issue design and production from inception to final product;

  • Rebranded magazine in 2013 from ground up with a focus on more compelling look, modern feel, and consistency for IIAR-branded material.

 

PAST EMPLOYMENT

 

Physicians Practice/United Business Media/Informa

 

Oct 2007-Feb 2020

Digital Art Director

Physicians Practice/United Business Media/Informa

 

Offered a new job with promotion by Physicians Practice as Associate Art Director in October 2007 (after their recent acquisition by UBM). I had left the company six months prior for a new job. Promoted to Digital Art Director after a time.

Responsibilities: 

  • Design of Physicians Practice magazine;

  • Management of contract talent and freelance illustrators;

  • Animation and Video work for website banner ads, social, and sales proposals;

  • After the 2009 print revenue shortfalls across the industry, I began designing all of the custom illustration work for the magazine covers and all inside artwork. In 2012 I relocated to NC and was permitted to continue in my role working remotely;

  • Created large volume of custom co-branded eBooks and other special projects for clients;

  • Designed custom sales decks in Power Point and InDesign for sales presentations.

 

Key Accomplishments:

  • Served as one-person art department for Physicians Practice magazine, spearheading all design content. Led the transition into digital-only format in 2016;

  • Growth of custom content line necessitated a successful shift in focus to client-specific projects including e-books, white papers, infographics, and digital collateral for other UBM brands like Medical Economics, Nutritional Outlook, and Dental Products Review;

  • Earned numerous employee awards and two promotions. Drove new business with visual sales presentations.

 

UBM was bought by Informa in 2018, and the Life Sciences division was then sold to MJH Associates in 2019, where I worked until the departmental restructuring that resulted in the elimination of my role in Feb 2020.

 

Feb 2006-Apr 2007

Graphic Designer

Physicians Practice

 

Hired as a junior designer for Physicians Practice magazine at the beginning of their rebranding effort in 2006, Physicians Practice was a 100+ page monthly magazine for doctors that was printed with 60 + versions each issue and mailed according to local hospital sponsorships for the magazine across the US. Each sponsored region had its own unique 8-page brochure insert from the hospital sponsor. 

Responsibilities: 

  • Design of the magazine (instrumental in the rebranding effort);

  • Pre-press work and full coordination of all supplied press PDFs from 60+ hospital clients for magazine versioning;

  • A unique hospital insert brochure was saddle-stitched into the center of each sponsor’s regional version of the magazine;

  • Design of hospital insert brochures when requested by client;

  • Design of house advertisements, trade show materials, direct mail, website imagery, logos, and other marketing collateral.

 

*I also briefly re-joined newer division of Informa (Farm Progress) from March 2023 to October 2023 as a Graphic Designer for the marketing department. This was the 3rd time I came on board at this same company listed above. I accepted this position with Informa (albeit in a less senior capacity), because I am a such strong advocate for the organization and I considered them to be the best company I’d worked for thus far in my career as far as work culture, work/life balance, and the talent of senior leadership. I had great success with Informa for many years. However, my freelance workload steadily increased with CloseKnit after rejoining Informa this time, and I made the decision to resign from Informa in October of 2023 to focus all of my energy on CloseKnit’s goals.

 

Wolters Kluwer Health/Lippincott Williams & Wilkins

 

Apr 2007-Oct 2007

Senior Graphic Designer

 

Researched concepts to design a wide range of medical journals and magazines. I took this position after working for a year at Physicians Practice. After 6 months at Wolters Kluwer, Physicians Practice called me and asked me to return to their organization with a promotion, which I accepted.

 

Key Accomplishments

  • Created multitude of speculative design comps for potential clients that led to sizable contracts;

  • Designed covers and internal content for a number of clinical journals;

  • Managed compositors in India amidst difficult language barrier. Limited to a small amount of edits included in our production costs, I created some innovative production solutions for layout irregularities with the compositor page creation through style sheet hacks/workarounds, and extremely detailed if/then statement rules for page layout that the compositor could apply to their creation process.

 

EDUCATION

The Art Institute of Philadelphia

Associate’s Degree in Specialized Technology for Graphic Design (Awarded December 2000)

TECHNICAL EXPERTISE

 

Adobe Creative Cloud (Expert Level)

InDesign, Photoshop, Illustrator, Premiere, After Effects, XD

Additional Program Knowledge

Canva, Figma, Sketch, Audacity, and other sound editing software

 

Microsoft (Expert Level)

Power Point, Word, Excel

 

 

INDUSTRY AWARDS

American Society of Healthcare Publication Editors (ASHPE)

Silver Award 2012—Best Overall Use of Graphics: October 2011 issue of Physicians Practice

Bronze Award 2010—Best Overall Use of Graphics: October 2010 issue of Physicians Practice

Gold Award 2009—Overall Graphics category for a complete magazine issue: January 2008 issue of Physicians Practice

 

Trade Association Business Publications International (TABBIES)

Silver Award 2011—Best Front Cover/Special Issue: Physicians Practice 2011 Buyers Guide

Bronze Award 2011—Best Front Cover Illustration: September 2011 cover of Physicians Practice

Silver Award 2010—Best Front Cover/Special Issue: Physicians Practice 2010 Buyers Guide

Bronze Award 2010—Best Front Cover Illustration: September 2010 cover of Physicians Practice

Gold Award 2009—Best Front Cover, Special Issue: Physicians Practice 2009 Buyers Guide

 

American Society of Business Publication Editors (ASBPE)

Silver Award 2010—Feature Article Design: October 2010 issue of Physicians Practice

Bronze Award 2010—Contents Pages: June 2010 issue of Physicians Practice

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